Our 4D’s Strategy:
To complete the define phase, we perform the following action items:
- Project Site
At the start of every project, we launch a client Project site. The project site is a secure website housing all project-related work, including the schedule and contact information. This website is a key project management tool and facilitates clear communication among all members of the development team.
- Kick-off Meeting
We start the project by assembling the key project personnel. We review strategic documents such as the Project Profile and other sites that have similar objectives.
- Strategic Goals
To better understand strategic and branding issues, we focus on:
Defining the project goals as well as ‘the problem that needs to be solved’.
Defining the branding strategy, including the most appropriate ‘look and feel’ the project should have. Defining what types of information and features should be included to best meet the target audience’s needs. Explore other online resources that might be appropriate for the target audience.
Explore and define site features and functionality. Create a wire frame site map illustrating a bird’s eye view of the site and navigation structure.
Create a spreadsheet that defines the amount of pages, type of content, frequency of updates for each page, etc. This is very important as this is what is all about. The users are going to visit your site by content search. That’s why content must be the reason that tranforms visitors to customers.
To complete this phase, we will perform the following action items:
- Interface Design
We utilize information gathered during the Definition phase and then explore different approaches to communicating the core brand message. We then present various versions of all the views and content pages. After a version is chosen, we further refine the designs until the final look is agreed upon.
- Motion Graphics
We design animation sequences such as product demos, information graphics and marketing messages.
- Visual Content
Content such as photographs, illustrations, maps, etc., must be collected, designed, and optimized for web and mobile use.
- Database Content
We design the interface of pages that access database information such as search and display features.
- Design Freeze
After the final review and approval by the client, a design freeze goes into effect so that the coding of the prototype can begin.
In this phase, we focus on:
- Quality Assurance
Testing is of critical importance when it comes to web sites and apps, especially web applications. We test the functionality and proofread every page, performing modifications as needed, according to individual device challenges.
- Soft Launch
After the site/application is tested, we launch it to a public server for the final review and additional testing.
As soon the project is done, we perform the following tasks:
- Live Launch
After the final round of testing, we will post the product to the public server or market.
- Search Engine Registration
We register the website with the major search engines and optimize the code (including key words, meta-tags, etc.) to gain the best search engine results. We can also investigate other appropriate industry-specific website directories and register with these organizations as well.
- System Maintenance Training
Based on the clients’ needs, we can provide: content management training, web master training and custom web site maintenance processes.
A site is often only as valuable as the amount of people who use it. For this reason, we offer online promotion development and management, including: e-mail newsletter creation and list management, as well as Search Engine Optimization [SEO] enhancements.
Analyzing product statistics, such as visitor traffic, is an invaluable tool for understanding how well the site is performing, especially with e-commerce sites. We can facilitate this process by recommending the best analysis application and train people to data-mine the most important information.