Minimal and flat design came up in the 2013+. Or not? History teaches us that minimal has been discovered thousand years ago. But why is back in track after hundreds of centuries?
Data is the answer. In about 2010 the big explosion in SEO (search engine optimization) science changer the game. Content is the king but suddenly the king became fat and fed with tons of keywords and meta-phrases. But the content suddenly became too confusing and people did not feel like reading anymore. What is more, the operating systems make a 180 degree turn from the exacurations with effects and colored buttons to a more flat and minimal environment.
So what is minimalism?
Minimalism is achieved by reducing a design to only the most essential elements! Expressions of minimalism span multiple disciplines, as well as other art forms such as music and literature. For website designers, though, minimalism can be intimidating and difficult to master (but we keep on trying)!
So, we could window with more about minimalism but that would be contradictory with our principle:
Omit needless words
William Strunk Jr. The Elements of Style