In ancient Sparta (the tribe that was previewed in the film:300s) they were known because of their unique lifestyle. What they left behind, except the historical facts, was a phrase “Το λακωνίζειν εστί φιλοσοφείν”, which really mean the less is smart or less is more!

Gnnpls team

Minimal and flat design came up in the 2013+. Or not? History teach us that minimal has been discovered thousand years ago. But why is back in track after hundreds of centuries?

Data is the answer. In about 2010 the big explotion in SEO (search engine optimization) science changer the game. Content is the king but suddenly the king became fat and feeded with a tons of keywords and meta-phrases. But the content suddenly became too comfusing and people did not feel like reading any more. What is more, the operating systems make a 180 degree turn from the exacurations with effects and colored buttos to a more flat and minimal environment.

So what is minimalism?

Minimalism is achieved by reducing a design to only the most essential elements! Expressions of minimalism span multiple disciplines, as well as other art forms such as music and literature. For website designers, though, minimalism can be intimidating and difficult to master (but we keep on trying)!

So, we could window with more about minimalism but that would be contradictory with our principle:
Omit needless words
William Strunk Jr. The Elements of Style