User Experience (UX) In Business Strategy
User Experience (UX)
User experience (UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction (HCI)
User Experience continues to move to the forefront of what differentiates products and the organizations that produce them. It fundamentally matters to those of us who love and see the value of UX, because if you influence the business/product decision makers in an organization you influence the product and, potentially, society. Recently there have been a number of design firm acquisitions by large corporations, UX hiring sprees across a wide range of businesses, and, perhaps just as importantly, hiring of senior UX personnel in Director, VP and other influential positions within companies.
Exactly where and when UX began its most recent and impacting ascension is arguable. It is probably a combination of factors but user expectations in consumer products have now spread to an enterprise, and organizations are reacting by adopting UX as a key marketplace differentiator. As part of growing importance of UX, companies are recognizing that successful execution requires UX professionals at all levels across the organization.
The more sophisticated among these companies are adopting UX as part of an overall customer experience design and adopting “design thinking” across their operations. While, in some ways, aspects of this trend have been around for many years now, the culmination of (senior) hiring, influence, decision making, acquisitions, market positioning, process adoption, and other fundamental indicators of the importance of UX to a company’s business model and strategy have never been higher. It is a great a time to be in UX.